HIDDEN RADIO

A new sonic identity for Hidden NY

Hidden Radio is a dormant sub-project of Hidden NY, a radio station they ran on SoundCloud that quietly disappeared. The brand had no visual identity of its own, just Hidden NY's existing wordmark. I designed what it could have been.
Hidden didn't ask for it. I just couldn't stop thinking about it.
Role: Art Director
Type: Self-Initiated / Unsolicited Concept