Sudan is in the middle of one of the worst humanitarian crises in the world. Over 11 million people displaced. The Sudanese Diaspora Network is raising funds for first response aid at the Chad border — food, water, shelter, medical equipment for families who lost everything.
I'm Sudanese. This is my community.
Role: Art Director
Client: Sudanese Diaspora Network
Type: Campaign
Client: Sudanese Diaspora Network
Type: Campaign
I designed the campaign. The brief was to build a visual template system for an ongoing Instagram campaign, one that could communicate across multiple content types. Partner organization highlights. Fundraising goals. Ramadan programming. A call to donate. All within a coherent visual language, all designed to work on a phone screen, all needing to stop a scroll.
The template breaks into four distinct content modes: Each with a different emotional register, each doing a different communication job, all sharing the same visual DNA.
The hero poster establishes the campaign. The partner highlight zooms into specific organizations on the ground. The infographic delivers information in an editorial register. The donate slide is pure confrontation — typographic maximum, no softening.
